SET DESIGN AND VISUAL NARRATIVES
Atelier Paulina Piipponen was established in 2016 in London. The practice works across two categories; visual narratives and set design. Visual narratives describes the artistic translation of concepts and stories into visual renditions, combining the roles of art director and content creator. Set design is used when working in the more traditional context of answering to a client brief.
Materials occupy a central focus in the practice’s work. Details play a vital role in enriching the narrative as ideas evolve into designs. The tactile quality and surface of elements; textures, colours and form combine to create levels of meaning and consolidate the misé-en-scene of the final visual tableaux.
Paulina draws from a vast array of skills and processes when executing her work. Her previous career as a graphic designer has equipped her with befitting experience of digital design tools. Additionally her previous job working alongside artist Bart Hess as well as her years as a display designer within the URBN corporation have equipped her with a vast knowledge of different materials and how to manipulate them, as well as practical skills ranging from building and crafting to experimental textile design.